GoFundMe Pro & Google Tag Manager

By integrating your GoFundMe Pro account, formerly Classy, with Google Tag Manager (GTM),, you can track traffic and conversions on your campaign pages through marketing tags. The integration works by using your existing GTM account and container ID and linking them to GoFundMe Pro’s GTM360. This means that all tracking and management is done by your team in your own account when you need it.

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Nonprofits use Google Tag Manager + GoFundMe Pro to:

Measure donor interaction and marketing effectiveness
Track what’s driving traffic to your campaign pages and what visitors are engaging with
Get a full picture of how your marketing efforts are driving donor conversions
Manage your tags as often as you like from your existing GTM account

Prerequisites

Customer must have completed domain masking to GoFundMe Pro account.
Customer must not have a prior link to another Google Marketing Platform (i.e. GTM360) account actively in place. This is not enforced by GoFundMe Pro, but rather a limitation on Google’s side.
The integration is 1:1, which means if an organization has multiple GoFundMe Pro accounts, we will need to set up an integration for each account.

Implementation Process & Timeline

Customer logs a care case here and provides GoFundMe Pro with their GTM Account ID and GTM Container ID.
GoFundMe Pro will link Client Account with GoFundMe Pro GTM360 Account.
GoFundMe Pro will create a Zone within GTM360 for the Client, the client’s GTM Container ID will be linked to the Zone.
GoFundMe Pro will add GoFundMe Pro’s GTM360 Container ID to your GoFundMe Pro Account.
Project may take up to 2 weeks to complete based on bandwidth.

Post Implementation

Client confirms that tags are firing correctly, and data is being collected in customer’s GTM account and verified in Google Analytics.
Other considerations post-implementation:
If the customer had previously enabled GoFundMe Pro’s Google Analytics integration in-product, we recommend that you disable after you complete the Google Manager Integration. Not doing this may cause duplicate data.
Customers can enable a GA tag in GTM to continue tracking GA events. Additional instructions on how to do this can be found here.

FAQ

Why am I seeing container ID GTM-WGKK4PM and not my own container ID?

This is expected. GoFundMe Pro uses GTM360, and after implementation is complete, you will have your own Zone under GoFundMe Pro’s GTM360 account. Your zone is then linked to your GTM container. Your Zone will live under the GoFundMe Pro GTM360 container GTM-WGKK4PM. This is the only setup that we can support due to security reasons. Please feel free to read more about Zones here.

Can GoFundMe Pro help support our use of GTM and/or Analytics?

Unfortunately, no. As this is a third-party integration, GoFundMe Pro can only set up the initial integration. Beyond that, we recommend you work with an agency for further assistance.

Additional Information

Using GoFundMe Pro's Data Layer Using GoFundMe Pro's Data Layer in Google Tag Manager Google Analytics 4 eCommerce Tracking for GoFundMe Pro How to Create a Google Analytics Destination Goal

GTM Services from Media Cause GTM Tips from Whole Whale How to create a GTM Account from Community Boost