[NEW] GoFundMe’s latest report: The Social State of Giving

Nonprofit reporting made simple

Gain a 360-degree view of your marketing and fundraising performance with our nonprofit reporting software.

Real-time reporting and need-to-know insights

Say goodbye to clunky reporting, lag times, and data headaches with nonprofit reporting software designed to deliver the insights you need.

Easy-access analytics

Pull the data you need with campaign-, supporter-, and transaction-level reporting.

Integrations hub

Keep data clean with API-first integrations to your CRM, marketing, and analytics platforms.

Fundraising intelligence

Know what’s working and what isn’t with real-time performance updates powered by Campaign Insights.

Flexible reporting tools built for fundraising teams

  • Get an at-a-glance view of your fundraising campaign performance and pivot faster with near real-time updates
  • Pull reports for individual campaigns or a holistic view across multiple campaigns to track and analyze performance
  • Identify critical supporter segments with pre-built reports for new, returning, inactive, recurring, and major donors
  • Customize reports for fundraising, events, marketing, finance, and donor stewardship teams with added filters and data columns
  • Download and export reports to other systems or platforms via our integrations and API
  • Collect data with optimized checkout flows, pre-filled digital wallets, and auto-complete address fields
  • Learn more about your supporters with custom questions, sort and filter responses, and CRM field mapping
  • Integrate with Google Analytics 4, Google Tag Manager, and the Meta Conversion API to enhance conversion data
  • Track e-commerce and monitor custom events, importing variables, tags, and triggers into your Google Tag Manager
  • Effortlessly manage transaction data and reconcile payments and deposits from multiple processors
  • Monitor donor-covered fees for every transaction to understand the true impact of each gift
  • Access funds faster with daily credit card, ACH, and digital wallet cash outs, and weekly cash outs from PayPal and Venmo
  • Seamlessly integrate with Salesforce, Nonprofit Cloud, Microsoft Dynamics, Omatic, Virtuous, Kindful, and other leading nonprofit CRM solutions
  • Integrate fundraising and marketing data with Google Analytics 4, Google Tag Manager, Meta Conversion API (CAPI), and top email, SMS, and marketing tools
  • Connect Classy to your favorite apps for marketing, operations, and CRM, and create powerful workflows with our bidirectional Zapier integration
  • Enrich supporter experiences, integrate with ease, and develop innovative solutions for your organization with the power of the Classy API

Join nonprofits using Classy’s nonprofit reporting software

“Classy is a big reason that we've had the fundraising success we've had. We have the flexibility to choose the fundraising types that suit our campaigns and have robust reporting to back it up.”
– Emmett Findley, Director of Marketing & Communications

FAQs

Can I export data from Classy into other systems?

Effortlessly export reports as CSV files or share links with other admins for easy import into your CRM. Customers also benefit from our integrations with Zapier and top CRMs for unified data and reporting.

What is Campaign Insights and how do I access it?

Campaign Insights provides an at-a-glance view of your campaign’s near real-time performance—all within the Classy platform. You can easily access this tool under a new “Insights” tab on your campaign overview page in Classy Manager.

What data can I include in my reports?

Reports in Classy Manager can consume any attribute associated with an individual or a transaction. It’s easy to leverage canned reporting or create custom reports with specific filters and fields.

How does Classy ensure donor data is secure?

Our top priority is protecting all donor data. We use industry-proven measures to provide a safe and trusted fundraising platform so you can focus on fulfilling your mission. Using tokenization with trusted payment partners, Classy never stores credit card information and always protects other sensitive data.

See our nonprofit reporting software in action 

Make informed decisions with actionable insights powered by Classy.