Your Go-To Site for Giving Tuesday
Get strategic with over 25 checklists, templates, campaign examples, and other resources that help you wrap up 2022 in a truly impactful way.
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Strategy & Vision
Guide
The Smart Guide to Strong Year-End Fundraising
With these tips in hand, you'll have everything you need to maximize your year-end potential.
Checklist
The 3-Month Giving Tuesday Checklist for Nonprofits
Take your campaign across the finish line with this comprehensive 3-month checklist.
Blog
5 Tips for Success from Giving Tuesday’s Chief Data Officer
Get strategic with social impact leaders’ stories, successes, failures, and lessons-learned.
Blog
11 Dos and Don’ts to Plan a Successful Giving Tuesday Campaign
This list keeps you mindful of key factors to create, promote, and wrap up your campaigns.
Blog
3 Ways to Launch a Giving Tuesday Matching Gift Campaign
Here's your list of the most effective ways to kick off your matching gift Giving Tuesday campaign.
Building a Campaign
Checklist
The Donor Retention Checklist
The Donor Retention Checklist outlines actions you can take to build relationships with donors you can count on for the long haul.
Webinar
4 Tips to Set Your Giving Tuesday Campaign Up for Success
Watch four ways to get ahead of Giving Tuesday planning and crush your fundraising goals.
Guide
The Nonprofit’s Donation Page Checklist
Prepare your donation page for high conversion this Giving Tuesday.
Blog
Your Giving Tuesday Toolkit: 8 Free Resources to Build a Memorable Campaign
Make a big impact this year-end season—without breaking your budget with these free resources.
Blog
How to Easily Unite Your Giving Tuesday and Year-End Campaigns
Save time and resources this season by uniting your Giving Tuesday and year-end appeals.
Blog
5 Post-Giving Tuesday Strategies to Boost Your Year-End Impact
Grab this list to determine which campaign strategies fit your bandwidth and goals.
Marketing & Promotion
Guide
16 Email Templates for Giving Tuesday Through Year-End
16 email templates that you can easily leverage to quickly create an efficient email strategy.
Blog
6 New and Creative Giving Tuesday Ideas
A spark of inspiration to connect your cause with donors in new ways.
Blog
How to Use Giving Tuesday to Promote Your Recurring Giving Program
Learn how to attract more passionate supporters and create a sustainable income stream.
Blog
5 Tips for Your Giving Tuesday Social Media Strategy
Dive into these five strategies to make a lasting impression on any supporter.
Insights & Data
Report
The State of Modern Philanthropy 2022
Build your year-end approach on donation trends from over 54,000 campaigns.
Report
The 2021 Recurring Donor Sentiment Report
Learn how to attract, retain, and delight the modern recurring donor.
Report
Why America Gives 2021
Learn how current events, technology, and seasonality impact donor plans for year-end.
Report
The 2022 Fundraising Event Experience Report
Clear the confusion around events with insights from over 1,000 fundraising event attendees.
Report
The Future of Success in the Social Sector
Hear from industry leaders on what moves the needle for fundraising strategies.
Inspiration & Examples
Webinar
Giving Tuesday All-Stars: 5 Winning Fundraising Campaigns to Learn From
Watch this on-demand webinar to see Classy’s top Giving Tuesday fundraising campaigns.
Blog
Get Inspired by 10 Successful Giving Tuesday Campaigns
Explore 10 successful campaigns and what we loved about them with takeaways you can apply today.
Case Study
A Donor-First Giving Tuesday Strategy Brings in 153% YoY Growth in Donations for Broadway Cares
See how this organization brough personalization through every step for Giving Tuesday donors.
Case Study
How Saprea Increased Giving Tuesday Donations by $40,000 Year Over Year
See how storytelling led to this successful Giving Tuesday crowdfunding campaign.
Case Study
Creativity Meets Crowdfunding in Lutzie 43’s Unforgettable Giving Tuesday Campaign
Learn how Lutzie 43 created a repeatable end-of-year campaign to attract new donations.
Check Out Classy Coaching
Classy Academy Course
Classy Academy: Giving Tuesday 101
Master the basics of Giving Tuesday best practices on Classy. We’ll cover campaign design, donation matching, and even give you an email calendar!
Classy Academy Course
Classy Academy: Giving Tuesday 201
Take this course to go beyond the basics and learn everything from advanced campaign design tips to Facebook and Google Ad strategies.
Classy Coaching Series
Exclusive for Classy Customers!
Register for our 6-part live training series focused on Giving Tuesday and Year-End best practices so you can feel prepared to run the most successful appeal yet.
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