Your Go-To Site for Year-End Fundraising
Unlock the generosity of year end and build a community of lifetime supporters with checklists, templates, and more.
Filter Articles
Strategy & Vision
Blog
What Is Giving Tuesday: Need-to-Know Facts
Learn the history, impact, and importance of Giving Tuesday, as well as practical tips to hit your goals.
Blog
Giving Tuesday 2023: When Is It & What to Expect
Explore all the details you need to make the most of Giving Tuesday this year.
Blog
5 Post-Giving Tuesday Strategies to Boost Your Year-End Impact
Grab this list to determine which campaign strategies fit your bandwidth and goals.
Guide
The Smart Guide to Strong Year-End Fundraising
With these tips in hand, you'll have everything you need to maximize your year-end potential.
Checklist
The 3-Month Giving Tuesday Checklist for Nonprofits
Take your campaign across the finish line with this comprehensive 3-month checklist.
Blog
5 Tips for Success from GivingTuesday’s Chief Data Officer
Get strategic with social impact leaders’ stories, successes, failures, and lessons-learned.
Blog
11 Dos and Don’ts to Plan a Successful Giving Tuesday Campaign
This list keeps you mindful of key factors to create, promote, and wrap up your campaigns.
Blog
6 Ways to Launch a Giving Tuesday Matching Gift Campaign
Here's your list of the most effective ways to kick off your gift matching Giving Tuesday campaign.
Building a Campaign
Webinar
How to Grow Relationships & Recurring Giving With Year-End Donors
Learn how recurring giving can fuel retention and how to scale your recurring donor base.
Blog
10 Giving Tuesday Landing Page Upgrades to Boost Conversions
Put these ten Giving Tuesday landing page optimizations into practice to raise more this season.
Checklist
The Donor Retention Checklist
This checklist outlines actions you can take to build relationships with donors you can count on for the long haul.
Webinar
How to Optimize Your Donation Page for Conversion This Giving Tuesday
Implement these two foolproof donation experiences that turn supporters into donors.
Guide
The Nonprofit’s Donation Page Checklist
Prepare your donation page for high conversion this Giving Tuesday.
Blog
Your Giving Tuesday Toolkit: 8 Free Resources to Build a Memorable Campaign
Make a big impact without breaking your budget this year-end season.
Blog
How to Easily Unite Your Giving Tuesday and Year-End Campaigns
Save time and resources this season by uniting your Giving Tuesday and year-end appeals.
Marketing & Promotion
Webinar
How to Write Smart Copy for Giving Tuesday and Beyond
Get tips on writing Giving Tuesday copy that has the best chance of standing out from the crowd.
Blog
How to Craft Compelling Messaging For Your Giving Tuesday Campaign
Explore the essential strategies and techniques to craft a message that resonates with donors in an emotional way.
Guide
16 Email Templates for Giving Tuesday Through Year-End
Quickly create an efficient email strategy to catch and keep the attention of potential donors.
Blog
6 New and Creative Giving Tuesday Ideas
A spark of inspiration to connect your cause with donors in new ways.
Blog
How to Use Giving Tuesday to Promote Your Recurring Giving Program
Learn how to attract more passionate supporters and create a sustainable income stream.
Blog
5 Tips for Your Giving Tuesday Social Media Strategy
Leverage these five strategies to make a splash on your socials.
Insights & Data
Report
The Nonprofit’s Guide to Engaging Gen Z
Learn data-driven best practices for reaching Gen Z donors.
Report
The State of Modern Philanthropy 2023
A comprehensive look at the latest data and giving trends to help create dynamic donor journeys and maximize supporter lifetime value.
Report
The 2021 Recurring Donor Sentiment Report
Learn how to attract, retain, and delight the modern recurring donor.
Report
Why America Gives 2022
Take a look at modern giving motivations from our survey of 1,000 U.S. donors.
Report
The 2022 Fundraising Event Experience Report
Clear the confusion around events with insights from over 1,000 fundraising event attendees.
Report
The Future of Success in the Social Sector
Hear from industry leaders on what moves the needle for fundraising strategies.
Inspiration & Examples
Case Study
45% YoY Revenue Growth for Parent Project Muscular Dystrophy’s Year-End Campaign
With the help of Classy’s partner, Big Duck, PPMD created a meaningful year-end campaign that exceeded all fundraising expectations.
Case Study
Atlanta Habitat Saw an Average Donation of $670 on Giving Tuesday
Impactful storytelling, flexible payments, and real-time progress tracking led to massive giving results.
Case Study
Oklahoma Christian University Surpasses Giving Tuesday Fundraising Goal by 330%
Dive into the storytelling elements that took this crowdfunding campaign to new heights.
Webinar
Giving Tuesday All Stars: 3 Standout Fundraising Campaigns to Learn From
We're highlighting the common elements that made these campaigns top performers, and which tactics you can apply to achieve similar results.
Blog
Get Inspired by 10 Successful Giving Tuesday Campaigns
Explore ten successful campaigns and what we loved about them with takeaways you can apply today.
Case Study
A Donor-First Giving Tuesday Strategy Brings in 153% YoY Growth in Donations for Broadway Cares
See how this organization brought personalization through every step for Giving Tuesday donors.
Case Study
How Saprea Increased Giving Tuesday Donations by $40,000 Year Over Year
See how storytelling led to this successful Giving Tuesday crowdfunding campaign.
Customer Exclusives
Webinar
Unlock Generosity: Coaching Deep Dive Series
Put strategies into action with customer-exclusive deep dive trainings hosted by the Classy Coaches.
Webinar
Classy Academy Video Hub
Browse this library of quick tutorial videos and product training recordings to get more out of the Classy platform.
Checklist
Classy Coaches: Embedded Donation Form Toolkit
Add an embedded donation form to your website with these hand-selected resources and tips from the Classy Coaches.
Checklist
Classy Coaches: Recurring Giving Toolkit
Optimize your recurring giving program with these hand-selected resources and tips from the Classy Coaches.
Checklist
Classy Coaches: Campaign Design Toolkit
Customize your next campaign and make it stand out with these hand-selected resources and tips from the Classy Coaches.
